Providing Services across Ireland, India and USA.
We help B2B, B2C, D2C and local businesses generate more revenue through high-quality leads and consistent sales.
We are a registered Private Limited Company in Dublin, Ireland, dedicated to scaling Meta Ads for businesses.
We solve problems like low volume of leads, poor quality of leads, junk leads, ring and no response leads, poor conversion rates, high cost per lead (CPL), inconsistent lead flow, Â and ROI Tracking.
Business Problem
In Q1 2024, the business faced low volume and poor quality of leads. They approached us in mid-March 2024.
Business Requirement
The objective was to increase the volume & quality of leads and acquire more customers.
What We did
We implemented pixel tracking to capture key events and optimized ad campaigns every eight days, which ensured continuous improvement in effectiveness. We also developed 21 unique social media ads, each focusing on different aspects, including the problems the business solves for customers. This approach shifted the messaging from a direct service focus to a problem-solving narrative, enhancing relevance and appeal. Additionally, we implemented a CRM system and developed a sales follow-up document to effectively nurture leads.
Results
As a result, the business gained 96 more customers per month in Q2 compared to Q1. In Q1, they averaged 134 new customers per month, which increased to 230 in Q2, representing a 71.64% increase in new customers every month compared to Q1.
The Key metrics are given in the below graph.
OnboardingÂ
An e-commerce client in the fashion niche found us through ads at the beginning of January 2024. We first assessed their market position and growth potential.
Problems We Solved
We conducted an in-depth analysis of the client’s customer base to develop a detailed persona, which guided our targeting efforts. Additionally, we studied competitor strategies and social media trends to gain market insights. This comprehensive approach allowed us to identify a “hero product” with high sales potential. We then optimized the ad campaigns and ensured adequate stock levels, while addressing inefficiencies in the ad account.
Results
By February 2024, the client saw a 42.3% sales increase compared to December 2023, due to our targeted strategies.
Current State
As of July 2024, the client has experienced sustained growth, supported by our ongoing optimization efforts.
Companies seeking to scale up their existing Meta ad campaigns.
Companies that have not yet achieved a good ROI from their Meta ads.
Companies with a substantial monthly budget for Meta ads.
Companies that can provide the necessary time and budget.
A dedicated person or a team responsible for sales in the business side.
We do onboard clients who are new to Meta Ads but only under rare circumstances. If we feel confident that the client will support us and remain committed while we work to optimize their account, we are open to taking on the client.
Understanding your business and requirement.
Comprehensive review of your current market positioning (The 4 P's - Product, Price, Positioning and Placement).
Discussing the Ad Budget and Commercials.
Crafting a tailored strategy to meet the objectives.
Launching and managing the ad campaigns.
Continuous improvement and transparent reporting.
Co-Founder of Radian Points
Co-Founder of Radian Points
Director & Secretary of Irish Operations
Director of Business Development, Ireland
Connect with your top and most-transparent digital marketing firm in Chennai (India) and Dublin (Ireland).Trust us as your digital marketing partner for real.
We asked some of our clients this very question: “What sets us apart from your previous agencies?” Their response was, “Radian Points genuinely cares about our business and focused on delivering results.”
When businesses lack historical data, testing becomes crucial. This period allows us to experiment with various strategies and collect data, helping us gain a clear understanding of the market and target audience.
In Dublin, your initial point of contact will be Ratish Kamal, our Director and Secretary of Irish Operations, who resides in Dublin 8 and is responsible for running our company in Dublin.
Your account will also be assigned an account manager, who can be contacted anytime during the working hours either through email or on phone, depending on the urgency.
Our team in India consists of 21 dedicated members working in two shifts, allowing us to cover office hours from 6:30 AM to 6:30 PM Irish time. This ensures seamless communication and operation across time zones.
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