SEO
(Search Engine Optimization)
Search Engine Optimization
Set of rules that are put together to optimize your website so that it can achieve higher rankings on the search engine results page.
It’s the process to increase the visibility of your website in search engines to acquire more traffic.
Following the right SEO practices are also an excellent way to boost the quality of a website by making it user-friendly, faster, and easier to navigate.
What does the data say?
Search engines serve billions of users everyday day looking for solutions or products or services for their needs.
More than 80% of the users are more likely to click on one of the top 5 displayed results in the search engine results pages.
SEO for different business types
Local SEO
Allows your business to display your website at the top of the google results inside a perimeter. For Example, if you're running your businesses in Chennai, Local SEO will display your website at the top of google for anyone who is searching from or nearby Chennai. This is useful for businesses that are trying to convert more local audiences into customers
Enterprise SEO
Comprehensive and detailed optimization program that involves the implementation of advanced SEO tactics and processes to attain the best result. This is essential for companies with websites having a large number of pages. Enterprise SEO requires lots of rethinking on a larger scale in keyword density, plagiarism, multi-dimensional approaches, EAT factors, and content quality. Enterprise SEO when implemented correctly can reduce the amount being spent on CPC (Cost Per Click).
E-Commerce SEO
An SEO strategy is important for any business that aims for visibility on the web, but it is a must when it comes to an e-commerce website. It allows the customers to find you and thereby reduces the amount being spent on Cost per click advertisements and other advertising mediums.
Therefore an investment in SEO is necessary for the online shopping business and will eventually pay for itself with results like never before.
YouTube SEO
Allows a business or an individual to rank their videos at the top of YouTube searches when audiences search in a relevant niche. This is essential to stay ahead of the competitors and to drive more traffic to your YouTube channel.
